Product launch for Victor and Rolf perfume

Victor & Rolf – Flowerbomb Product Launch

This corporate product launch of the exclusive Flowerbomb perfume created by Victor & Rolf took place at the Serpentine Gallery, Hyde Park.

The concept for the Flowerbomb brand was visually interpreted as an explosion of flowers creating a heavenly fusion of scent – with different combinations of scent for different perfumes. From the lighter notes – paler coloured flowers, down to the more intense notes – darker  richer coloured flowers.

Oversized perfume bottles of the three Flowerbomb scents were placed on the top of the “flower bomb” which created a fabulous photo opportunity for the guests – press media and social media influencers. We kept a continuity of look but changed the flowers to compliment the perfume brand. Chic, fun, and fresh.

As a final touch, each guest was given a beautiful and pretty bouquet of flowers presented in a flower cone, which could easily be taken home. The palest pastel pinks and peaches were met with nude (apricot) stocks, o hara roses, maidens blush lilac,  and pale peach French tulips.

Floral display for Victor & Rolf